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Logo Guidelines

Our brand hierarchy helps you choose the right logo for your audience. Only one logo should appear on any given communication. Understanding the relationships among UMB, the Íøºì±¬ÁÏ Medical Center (UMMC), and individual schools or units will help you determine which logo to use.

Tip: If multiple entities are involved in a project, use the broadest and most inclusive logo.

UMB departments, centers, and institutions are not allowed to create their own logos. Only the UMB Office of Communications and Public Affairs and approved communications departments can create official logos for use.

Understanding Logos and File Types

Only OCPA can provide official UMB logos. Logos must not be altered or rearranged in any way. If you work with external vendors, ensure they follow all University brand standards. Questions? Contact branding@umaryland.edu.

UMB logos come in three main file types:

  • .JPG – Standard use where transparency is not needed
  • .PNG – Best for digital use when a transparent background is needed
  • .EPS – Ideal for printing and vendor use; scalable without losing quality (Note: This file may not open on all computers, but vendors will be able to use it.)

Choosing the Right Logo

  • Master Brand Logos

    • Íøºì±¬ÁÏ Collaborative logo – Use for programs, projects, and collaborations that involve the entire University and UMMC
    • UMB logo – Use when referring to the University’s physical location in Baltimore or when a project involves more than one school or unit within the University
    • UMMC logo – Use for patient care and clinical research activities within UMMC facilities, programs, centers, or departments

  • School Logos

    Use a school logo when:

    • Referring to the school as a whole
    • Referring to more than one official center or institute within the school
    • Referring to multiple departments within the school
    • Referring to a single department to an external audience

  • Department and Program Logos

    Use a department or program logo when:

    • Creating promotional items
    • Producing spirit wear or T-shirts
    • Developing internal flyers and marketing materials
    • Creating internal banners or pull-up banners
    • Preparing internal presentations (PowerPoint)
    • Producing industry-specific event displays or table drapes
    • Creating internal signage

Official Logos by Entity

  • Collaborative Logo

    Collaborative Logo

  • University Logo

    UMB logo

  • Medical Center Logo

    UMMC logo

  • Íøºì±¬ÁÏ, Baltimore

    • Íøºì±¬ÁÏ School of Dentistry
    • Íøºì±¬ÁÏ School of Graduate Studies
    • Íøºì±¬ÁÏ Francis King Carey School of Law
    • Íøºì±¬ÁÏ School of Medicine
    • Íøºì±¬ÁÏ School of Pharmacy
    • Íøºì±¬ÁÏ School of Nursing
    • Íøºì±¬ÁÏ School of Social Work

  • Íøºì±¬ÁÏ Medical Center

    • R Adams Cowley Shock Trauma Center at the Íøºì±¬ÁÏ
    • Íøºì±¬ÁÏ Children’s Hospital
    • Íøºì±¬ÁÏ Marlene and Stewart Greenebaum Comprehensive Cancer Center

The Íøºì±¬ÁÏ, Baltimore Logo

The UMB logo is a graphic mark used by the University to identify the UMB brand. It is a stylized drawing of UMB’s Davidge Hall with the name of the University locked up with the Davidge Hall mark.

The logo is a registered federal trademark owned by UMB.

The UMB logo will be used as the “Master Brand” when referring to the University’s physical location in Baltimore and for programs, projects, and collaborations that encompass more than one school or entity within the University.

  • Horizontal

    UMB logo

  • Centered

    UMB logo centered

  • Stacked

    UMB Logo Stacked

Clear Space

  • Clear Space Example

  • Using the “U” as a Guide

    When placing the Íøºì±¬ÁÏ, Baltimore logo or any school logo next to copy or other graphics, please use the recommended safety zone around the perimeter of the logo.

    The safety zone is based on the height of the “U” in the word University.

    The distance should be spaced from the lowest point of the logo.

Hierarchy

  • Master School Logo
    Audience: External and internal
    This logo is to be used to represent the school. When you are referencing the school overall, a department, or if more than one center/institute within the school is being represented in your communications, you will use this logo

  • Hierarchy within the School_1

  • Center/Institute Logos for Schools
    Audience: External and internal
    This logo is to be used to represent a specific center/institute within the school. This is only for centers/institutes that have been granted official status by the Office of the President per the guidelines of the Íøºì±¬ÁÏ, Baltimore Policy: IV - 1.00(A).

  • Center/Institute Logos for Schools

  • Department/Program Logos for Schools
    Audience: Internal only
    This logo is to be used to represent a specific department/program within the school. This logo is for internal audiences only.

  • Brand Hierarchy Example

Contact

Communications and Public Affairs

220 Arch St.
13th Floor
Baltimore, MD 21201


Fill out our work request form to get in touch with our project managers.

Related Information

Work Requests Digital Accessibility Brand Essentials Submission Guidelines

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